Estonian cinemas saw a dramatic drop in attendance from nearly 3.7 million visits in 2019 to around 1.4 million in recent years. This report examines five possible causes for this decline – the COVID‑19 pandemic, economic crisis, the war in Ukraine, film quality/appeal, and the growth of streaming – and evaluates which factors are supported by data versus anecdotal observation. All findings focus exclusively on Estonia, drawing on official statistics and reputable industry commentary.